About Tactical Visibility
From tactical air control to tactical visibility for small businesses.
What is Tactical Visibility?
Tactical Visibility™ is an AI-driven visibility and marketing system founded by a U.S. Air Force TACP veteran.
What does Tactical Visibility do?
We help small business owners—especially Latino-owned, and veteran-led businesses—get found, trusted, and chosen online
using AI search, digital PR, and simple repeatable systems.
We translate battlefield planning into practical, measurable visibility playbooks for service-based businesses.
Tactical Visibility explains how AI-powered search tools recognize people, businesses, and expertise through repeated, consistent signals across the web. One practical expression of this framework is AIGetFound.com, a directory designed to help authors and experts present AI-readable profiles that reflect how modern discovery actually works.
From Tactical Air Control to Tactical Visibility
The founder, JC Soto, served as a U.S. Air Force Tactical Air Control Party (TACP) operator, responsible for mission planning, high-stakes coordination, and rapid decision-making under pressure. That background taught precision, timing, and how to make complex operations look simple — the same skills we use to design visibility plans.
After leaving active duty, he shifted those tactical instincts into digital marketing and visibility engineering: diagnosing search signals, building predictable outreach rhythms, and applying AI to amplify credible signals so clients get found when prospects search.
Why this matters: overlooked businesses — especially Latino-owned firms and veteran-led ventures — often have strong work but weak discovery mechanics. We care because real people and communities lose out when quality services stay anonymous.
The approach is hands-on and pragmatic: control the narrative, test small, scale what works, and keep tools and language simple so owners can run the system themselves or with our help.
What We Believe About Visibility
- Visibility is an operational system, not a one-off campaign.
- AI should augment human judgment, not replace trust-building.
- Simple repeatable frameworks beat flashy one-time tactics.
- Local identity and language matter for genuine connection.
- Measurement guides decisions — visibility without metrics is guesswork.
Each belief reflects a repeatable principle we use in audits and client playbooks.
Who We Serve
We work with founders and experts who deliver services and want a predictable way to be found and trusted online. Our focus is practical help for communities and businesses often overlooked by mainstream marketing.
Latino-Owned Businesses & Experts
Bilingual strategies and culturally competent outreach that honors audience nuance and drives local discovery.
Veteran & Military Spouse Entrepreneurs
Translating discipline and mission-focus into visibility systems that scale without complexity.
Other Service-Based Small Businesses
Coaches, consultants, and local service providers who need straightforward, measurable visibility playbooks.
Why Clients Work With Tactical Visibility
- Mission-focused: we prioritize long-term access over short-term growth hacks.
- Bilingual understanding: Spanish/English fluency in messaging and outreach.
- Simple frameworks: repeatable playbooks owners can use without technical debt.
- In-house tools: custom audit and reporting tools that reveal what actually moves discovery.
Explore how we measure and support your visibility:
Ready to See Where You Stand?
Get a quick, objective snapshot of your online visibility and the next steps to get found. The Visibility Score is free and built to show immediate opportunities you can act on.
Tactical Visibility™
From invisible to in-demand in the AI era.
© 2026 Tactical Visibility™. All rights reserved.
Veteran-Owned Business